SINGAPORE,Aug. 4,2023 --Unearthed Productions today announced the launch of UP Media as it looks to consolidate and expand its suite of creative services to meet the evolving needs of event organisers. The move also signals a larger commitment to bring new value to the creative campaigns of its partners and its clients.
Bryan Chng (left),Executive Creative Director of UP Media,and Adam Piperdy (right),Chief Experience Officer of Unearthed Productions,launches UP Media to a filled room of industry executives at Mondrian Singapore Duxton on 2 Aug 2023.
UP Media will tap on the expertise of advertising veteran Bryan Chng,who joins as its Executive Creative Director. He heads a multi-disciplinary team of creative strategists,writers,producers and editors working in close collaboration with motion designers,animators and graphic artists - all catered in-house.
Bryan has collected over 20 years of experience in agencies such as Cheil Singapore and Ogilvy Singapore,where he oversaw the development and execution of creative campaigns for partners and clients,and was responsible for the day-to-day management of their creative teams.
"I'm really excited to be spearheading UP Media. I feel UP Media is arriving at an important crossroads between the impact we know events can deliver and the multitude of new brand activation opportunities marketers have today to amplify that impact. I hope to play a key role in helping our partners and our clients to find and mobilise the right mix of ideas to achieve their brand goals," Bryan says.
Services offered by UP Media include a) marketing campaigns,b) social media management,c) design and branding,d) video production and e) content development.
Event organisers will be able to leverage these services to promote or support their events. For example,they can run a pre-event campaign on Instagram to drive attendance for a festival. They may also commission a highlight video to commemorate the festival.
Moreover,those with pre-existing engagements with Unearthed Productions can expect to see streamlined creative workflows,resulting in more cohesive event experiences. Likewise,marketers who engage UP Media can call on the event planning and management expertise of Unearthed Productions seamlessly should their campaigns entail an event.
"The resurgence of live,large-scale events this year means both event organisers and marketers are facing new challenges in capturing the attention of their target audiences. This has motivated them to seek out not just more touch points but also innovative online-to-offline ways to engage their audiences and differentiate their events and brands from the competition. With UP Media,we have assembled a dedicated team that is focused on providing all the creative solutions they need to achieve these," Adam Piperdy,says.